{"id":199,"date":"2024-07-20T21:35:38","date_gmt":"2024-07-20T21:35:38","guid":{"rendered":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/?p=199"},"modified":"2024-10-22T00:41:24","modified_gmt":"2024-10-22T00:41:24","slug":"adam-phillips-website","status":"publish","type":"post","link":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/adam-phillips-website\/","title":{"rendered":"Adam Phillips&#8217; Website"},"content":{"rendered":"<style>.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id199_63573c-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id199_63573c-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_63573c-2f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_08b399-27 > .kt-inside-inner-col,.kadence-column199_08b399-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_08b399-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_08b399-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_08b399-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_08b399-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_08b399-27{position:relative;}@media all and (max-width: 1024px){.kadence-column199_08b399-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_08b399-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_08b399-27\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_807c16-91, .wp-block-kadence-advancedheading.kt-adv-heading199_807c16-91[data-kb-block=\"kb-adv-heading199_807c16-91\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_807c16-91 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_807c16-91[data-kb-block=\"kb-adv-heading199_807c16-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_807c16-91 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_807c16-91[data-kb-block=\"kb-adv-heading199_807c16-91\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_807c16-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_807c16-91\">CONTRIBUTIONS<\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items199_26b5cb-55:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_26b5cb-55 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_26b5cb-55 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_26b5cb-55 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_26b5cb-55 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items199_26b5cb-55 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items199_26b5cb-55 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-199_c838e7-e5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_c838e7-e5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">UX\/UI Design<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_37a142-0f .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_37a142-0f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_37a142-0f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Web Development<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column199_73b21c-44 > .kt-inside-inner-col{display:flex;}.kadence-column199_73b21c-44 > .kt-inside-inner-col,.kadence-column199_73b21c-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_73b21c-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_73b21c-44 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column199_73b21c-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column199_73b21c-44{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_73b21c-44{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_73b21c-44 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column199_73b21c-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_73b21c-44{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column199_73b21c-44{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_73b21c-44{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_73b21c-44 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column199_73b21c-44 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column199_73b21c-44{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_73b21c-44{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_73b21c-44 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column199_73b21c-44 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_73b21c-44 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_ed14ca-8e, .wp-block-kadence-advancedheading.kt-adv-heading199_ed14ca-8e[data-kb-block=\"kb-adv-heading199_ed14ca-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_ed14ca-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_ed14ca-8e[data-kb-block=\"kb-adv-heading199_ed14ca-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_ed14ca-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_ed14ca-8e[data-kb-block=\"kb-adv-heading199_ed14ca-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_ed14ca-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_ed14ca-8e\">TARGET USERS<\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items199_86734d-a3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_86734d-a3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_86734d-a3 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_86734d-a3 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_86734d-a3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items199_86734d-a3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items199_86734d-a3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-199_3e54b9-a9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_3e54b9-a9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Master&#8217;s degree graduates<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_5b184b-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_5b184b-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Job seekers who either want to land their dream careers or relocate to a different country.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column199_363f67-ac > .kt-inside-inner-col,.kadence-column199_363f67-ac > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_363f67-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_363f67-ac > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_363f67-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_363f67-ac > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_363f67-ac{position:relative;}@media all and (max-width: 1024px){.kadence-column199_363f67-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_363f67-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_363f67-ac\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_04994c-f6, .wp-block-kadence-advancedheading.kt-adv-heading199_04994c-f6[data-kb-block=\"kb-adv-heading199_04994c-f6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_04994c-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_04994c-f6[data-kb-block=\"kb-adv-heading199_04994c-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_04994c-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_04994c-f6[data-kb-block=\"kb-adv-heading199_04994c-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_04994c-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_04994c-f6\">Duration<\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items199_a57607-43:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_a57607-43 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_a57607-43 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_a57607-43 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items199_a57607-43 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items199_a57607-43 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-199_3f1a78-2c .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_3f1a78-2c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_3f1a78-2c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">2 months<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-24-1024x251.png\" alt=\"\" class=\"wp-image-201\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-24-1024x251.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-24-300x74.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-24-768x188.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-24-1536x377.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-24-2048x502.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adam Phillip&#8217;s Current Newsletter Website<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_175d73-e5, .wp-block-kadence-advancedheading.kt-adv-heading199_175d73-e5[data-kb-block=\"kb-adv-heading199_175d73-e5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_175d73-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_175d73-e5[data-kb-block=\"kb-adv-heading199_175d73-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_175d73-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_175d73-e5[data-kb-block=\"kb-adv-heading199_175d73-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_175d73-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_175d73-e5\"><span class=\"ez-toc-section\" id=\"Project_Overview\"><\/span>Project Overview<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_7ea973-3d, .wp-block-kadence-advancedheading.kt-adv-heading199_7ea973-3d[data-kb-block=\"kb-adv-heading199_7ea973-3d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_7ea973-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_7ea973-3d[data-kb-block=\"kb-adv-heading199_7ea973-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_7ea973-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_7ea973-3d[data-kb-block=\"kb-adv-heading199_7ea973-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_7ea973-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_7ea973-3d\">Adam Phillips, Job Search Coach<\/h2>\n\n\n\n<p>Adam Phillips, a career consultant, helps master&#8217;s degree graduates navigate their job search both locally and internationally. He was using a simple newsletter platform to publish daily articles that guide, motivate, and inspire his readers toward their desired careers.<\/p>\n\n\n\n<p>I designed and developed a WordPress website for his business that would serve as a central hub for his content. The website needed to integrate with his existing Beehiiv newsletter platform, allowing for seamless distribution of articles and easy subscription sign-ups.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns199_b2e14f-0f{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns199_b2e14f-0f .kt-button{font-weight:normal;font-style:normal;}.kt-btns199_b2e14f-0f .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns199_b2e14f-0f .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns199_b2e14f-0f .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns199_b2e14f-0f .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns199_b2e14f-0f .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns199_b2e14f-0f .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns199_b2e14f-0f .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns199_b2e14f-0f\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn199_341654-0f.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn199_341654-0f.kb-button{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}<\/style><a class=\"kb-button kt-button button kb-btn199_341654-0f kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/davisonnorth.ca\/carcigar\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Visit Website<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowUpRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"7\" y1=\"17\" x2=\"17\" y2=\"7\"\/><polyline points=\"7 7 17 7 17 17\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn199_f42939-3f.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn199_f42939-3f.kb-button{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}<\/style><a class=\"kb-button kt-button button kb-btn199_f42939-3f kt-btn-size-small kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"#screenshots\"><span class=\"kt-btn-inner-text\">View Screenshots<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_image kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id199_a92385-77 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_a92385-77 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_a92385-77 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_a92385-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_a92385-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_a92385-77 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_a92385-77 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_3465d6-49 > .kt-inside-inner-col{display:flex;}.kadence-column199_3465d6-49 > .kt-inside-inner-col,.kadence-column199_3465d6-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_3465d6-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_3465d6-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column199_3465d6-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column199_3465d6-49{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_3465d6-49{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_3465d6-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column199_3465d6-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_3465d6-49{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column199_3465d6-49{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_3465d6-49{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_3465d6-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column199_3465d6-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column199_3465d6-49{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_3465d6-49{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_3465d6-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column199_3465d6-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_3465d6-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_8a887f-f4, .wp-block-kadence-advancedheading.kt-adv-heading199_8a887f-f4[data-kb-block=\"kb-adv-heading199_8a887f-f4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_8a887f-f4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_8a887f-f4[data-kb-block=\"kb-adv-heading199_8a887f-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_8a887f-f4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_8a887f-f4[data-kb-block=\"kb-adv-heading199_8a887f-f4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_8a887f-f4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_8a887f-f4\"><span class=\"ez-toc-section\" id=\"First_Problem\"><\/span>First Problem<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.kb-row-layout-id199_b39d81-d3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_b39d81-d3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_b39d81-d3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id199_b39d81-d3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_b39d81-d3 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id199_b39d81-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_b39d81-d3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_d043ad-0d > .kt-inside-inner-col,.kadence-column199_d043ad-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_d043ad-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_d043ad-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_d043ad-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_d043ad-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_d043ad-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column199_d043ad-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_d043ad-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_d043ad-0d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_d5b719-58, .wp-block-kadence-advancedheading.kt-adv-heading199_d5b719-58[data-kb-block=\"kb-adv-heading199_d5b719-58\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_d5b719-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_d5b719-58[data-kb-block=\"kb-adv-heading199_d5b719-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_d5b719-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_d5b719-58[data-kb-block=\"kb-adv-heading199_d5b719-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading199_d5b719-58 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_d5b719-58\">The Previous Newsletter Platform Lacked Features to Encourage Sign-Ups<br><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column199_a2f110-29 > .kt-inside-inner-col,.kadence-column199_a2f110-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_a2f110-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_a2f110-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_a2f110-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_a2f110-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_a2f110-29{position:relative;}@media all and (max-width: 1024px){.kadence-column199_a2f110-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_a2f110-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_a2f110-29\"><div class=\"kt-inside-inner-col\">\n<p>Although the existing platform is straightforward, featuring only a sign-up form and a newsletter library, most sign-ups were driven only by direct messaging and word-of-mouth.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_03cd5b-fa, .wp-block-kadence-advancedheading.kt-adv-heading199_03cd5b-fa[data-kb-block=\"kb-adv-heading199_03cd5b-fa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_03cd5b-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_03cd5b-fa[data-kb-block=\"kb-adv-heading199_03cd5b-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_03cd5b-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_03cd5b-fa[data-kb-block=\"kb-adv-heading199_03cd5b-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_03cd5b-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_03cd5b-fa\">First Solution<\/h6>\n\n\n<style>.kb-row-layout-id199_18994f-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_18994f-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_18994f-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id199_18994f-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_18994f-b8 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id199_18994f-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_18994f-b8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_476a6a-6e > .kt-inside-inner-col,.kadence-column199_476a6a-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_476a6a-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_476a6a-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_476a6a-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_476a6a-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_476a6a-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column199_476a6a-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_476a6a-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_476a6a-6e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_3d6174-34, .wp-block-kadence-advancedheading.kt-adv-heading199_3d6174-34[data-kb-block=\"kb-adv-heading199_3d6174-34\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_3d6174-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_3d6174-34[data-kb-block=\"kb-adv-heading199_3d6174-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_3d6174-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_3d6174-34[data-kb-block=\"kb-adv-heading199_3d6174-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading199_3d6174-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_3d6174-34\">Establishing Credibility and Building Trust<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column199_c7e02e-87 > .kt-inside-inner-col,.kadence-column199_c7e02e-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_c7e02e-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_c7e02e-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_c7e02e-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_c7e02e-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_c7e02e-87{position:relative;}@media all and (max-width: 1024px){.kadence-column199_c7e02e-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_c7e02e-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_c7e02e-87\"><div class=\"kt-inside-inner-col\">\n<p>The newly branded website showcases Adam Phillips\u2019 newsletters, blogs, benefit descriptions, testimonials, and an About page, designed to boost subscriptions and build trust with prospects.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-199_799c5e-4c{margin-top:var(--global-kb-spacing-md, 2rem);}.kb-gallery-id-199_799c5e-4c .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-199_799c5e-4c .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-199_799c5e-4c .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-199_799c5e-4c .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-199_799c5e-4c .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-199_799c5e-4c.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-199_799c5e-4c.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-199_799c5e-4c alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-199_799c5e-4c kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22.png\" data-description=\"Adam Phillips - Features that establish credibility\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22.png\" data-id=\"1147\" class=\"wp-image-1147 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-22.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Features that establish credibility<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id199_520176-45 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_520176-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_520176-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_520176-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_520176-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_520176-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_520176-45 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_5b1b57-5e > .kt-inside-inner-col{display:flex;}.kadence-column199_5b1b57-5e > .kt-inside-inner-col,.kadence-column199_5b1b57-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_5b1b57-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_5b1b57-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column199_5b1b57-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column199_5b1b57-5e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_5b1b57-5e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_5b1b57-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column199_5b1b57-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_5b1b57-5e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column199_5b1b57-5e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_5b1b57-5e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_5b1b57-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column199_5b1b57-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column199_5b1b57-5e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_5b1b57-5e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column199_5b1b57-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column199_5b1b57-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_5b1b57-5e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_b2c212-57, .wp-block-kadence-advancedheading.kt-adv-heading199_b2c212-57[data-kb-block=\"kb-adv-heading199_b2c212-57\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_b2c212-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_b2c212-57[data-kb-block=\"kb-adv-heading199_b2c212-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_b2c212-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_b2c212-57[data-kb-block=\"kb-adv-heading199_b2c212-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_b2c212-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_b2c212-57\">Second Problem<\/h6>\n\n\n<style>.kb-row-layout-id199_fa685c-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_fa685c-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_fa685c-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id199_fa685c-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_fa685c-14 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id199_fa685c-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_fa685c-14 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_abc90b-33 > .kt-inside-inner-col,.kadence-column199_abc90b-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_abc90b-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_abc90b-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_abc90b-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_abc90b-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_abc90b-33{position:relative;}@media all and (max-width: 1024px){.kadence-column199_abc90b-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_abc90b-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_abc90b-33\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_ab1418-da, .wp-block-kadence-advancedheading.kt-adv-heading199_ab1418-da[data-kb-block=\"kb-adv-heading199_ab1418-da\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_ab1418-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_ab1418-da[data-kb-block=\"kb-adv-heading199_ab1418-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_ab1418-da img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_ab1418-da[data-kb-block=\"kb-adv-heading199_ab1418-da\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading199_ab1418-da wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_ab1418-da\">Outdated Visual Appeal Limited the Website\u2019s Marketability<br><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column199_df32e9-7f > .kt-inside-inner-col,.kadence-column199_df32e9-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_df32e9-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_df32e9-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_df32e9-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_df32e9-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_df32e9-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column199_df32e9-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_df32e9-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_df32e9-7f\"><div class=\"kt-inside-inner-col\">\n<p>The previous website\u2019s aesthetic did not align with Adam\u2019s core values and unique selling points\u2014his expertise, positive personality, and hands-on mentorship. This limited the platform\u2019s reach and effectiveness.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_9f3af7-03, .wp-block-kadence-advancedheading.kt-adv-heading199_9f3af7-03[data-kb-block=\"kb-adv-heading199_9f3af7-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_9f3af7-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_9f3af7-03[data-kb-block=\"kb-adv-heading199_9f3af7-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_9f3af7-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_9f3af7-03[data-kb-block=\"kb-adv-heading199_9f3af7-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_9f3af7-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_9f3af7-03\">Second Solution<\/h6>\n\n\n<style>.kb-row-layout-id199_d8400b-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_d8400b-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_d8400b-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id199_d8400b-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_d8400b-4e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id199_d8400b-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_d8400b-4e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_367abe-87 > .kt-inside-inner-col,.kadence-column199_367abe-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_367abe-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_367abe-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_367abe-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_367abe-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_367abe-87{position:relative;}@media all and (max-width: 1024px){.kadence-column199_367abe-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_367abe-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_367abe-87\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_ea70f8-45, .wp-block-kadence-advancedheading.kt-adv-heading199_ea70f8-45[data-kb-block=\"kb-adv-heading199_ea70f8-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_ea70f8-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_ea70f8-45[data-kb-block=\"kb-adv-heading199_ea70f8-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_ea70f8-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_ea70f8-45[data-kb-block=\"kb-adv-heading199_ea70f8-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading199_ea70f8-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_ea70f8-45\">A Rebranded Website Amplifying Adam\u2019s Key Differentiator<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column199_3f9275-06 > .kt-inside-inner-col,.kadence-column199_3f9275-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_3f9275-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_3f9275-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_3f9275-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_3f9275-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_3f9275-06{position:relative;}@media all and (max-width: 1024px){.kadence-column199_3f9275-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_3f9275-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_3f9275-06\"><div class=\"kt-inside-inner-col\">\n<p>Through interviews with his clients, we identified Adam\u2019s key differentiators. The redesigned website now reflects his caring, intelligent, and friendly nature, enhancing his presence in the consulting landscape. The new color palette, typography, and graphics were chosen to convey his tone and personality, helping users connect with his newsletters and coaching services more effectively.<br><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Adam-Phillips-Cover.jpg\"><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-199_cac5ad-50{margin-top:var(--global-kb-spacing-lg, 3rem);}.kb-gallery-id-199_cac5ad-50 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-199_cac5ad-50 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-199_cac5ad-50 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-199_cac5ad-50 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-199_cac5ad-50 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-199_cac5ad-50.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-199_cac5ad-50.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-199_cac5ad-50 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-199_cac5ad-50 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31.png\" data-description=\"Adam Phillips - Rebranded Website\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31.png\" data-id=\"1167\" class=\"wp-image-1167 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-31.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Rebranded Website<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"screenshots\">Screenshots<\/h3>\n\n\n<style>.kb-gallery-id-199_6dd068-f4.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius, .kb-gallery-id-199_6dd068-f4.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius img{height:300px;}.kb-gallery-id-199_6dd068-f4 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-199_6dd068-f4 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-199_6dd068-f4 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-199_6dd068-f4 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-199_6dd068-f4 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-199_6dd068-f4.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-199_6dd068-f4.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;max-width:100%;}.kb-gallery-id-199_6dd068-f4 .splide.kt-carousel-dotstyle-outlinedark .splide__pagination__page{background-color:transparent;box-shadow:inset 0 0 0 1px #000;-webkit-transition:box-shadow 0.3s ease;-moz-transition:box-shadow 0.3s ease;transition:box-shadow 0.3s ease;}.kb-gallery-id-199_6dd068-f4 .splide.kt-carousel-dotstyle-outlinedark .splide__pagination__page.is-active{background-color:transparent;box-shadow:inset 0 0 0 8px #000;}<\/style><div class=\"kb-gallery-wrap-id-199_6dd068-f4 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-fluidcarousel kb-gallery-id-199_6dd068-f4 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-outlinedark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-outlinedark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"7000\" data-slider-type=\"fluidcarousel\" data-slider-center-mode=\"true\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-fluid-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24.png\" data-description=\"Adam Phillips - Rebranded Website\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24.png\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-24.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"1149\" class=\"wp-image-1149 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Rebranded Website<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25.png\" data-description=\"Adam Phillips - About Page\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25.png\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-25.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"1150\" class=\"wp-image-1150 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; About Page<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26.png\" data-description=\"Adam Phillips - Articles and Contact Pages\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26.png\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-26.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"1151\" class=\"wp-image-1151 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Articles and Contact Pages<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id199_5a85aa-19 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_5a85aa-19 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_5a85aa-19 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_5a85aa-19 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_5a85aa-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_5a85aa-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_5a85aa-19 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_2160df-22 > .kt-inside-inner-col,.kadence-column199_2160df-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_2160df-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_2160df-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_2160df-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_2160df-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_2160df-22{position:relative;}@media all and (max-width: 1024px){.kadence-column199_2160df-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_2160df-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_2160df-22\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empathy\"><\/span>Empathy<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_bd0db4-31, .wp-block-kadence-advancedheading.kt-adv-heading199_bd0db4-31[data-kb-block=\"kb-adv-heading199_bd0db4-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_bd0db4-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_bd0db4-31[data-kb-block=\"kb-adv-heading199_bd0db4-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_bd0db4-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_bd0db4-31[data-kb-block=\"kb-adv-heading199_bd0db4-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_bd0db4-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_bd0db4-31\">Understanding the experiences of the job seekers<\/h2>\n\n\n\n<p>To ensure the website met the needs of its users, I conducted user and quantitative research to better understand the motivations of master\u2019s degree holders in their job search. With these, I developed two key user personas to guide the design process:<\/p>\n\n\n<style>.kb-row-layout-id199_09c5c0-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_09c5c0-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_09c5c0-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id199_09c5c0-75 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_09c5c0-75 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id199_09c5c0-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_09c5c0-75 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_76d578-32 > .kt-inside-inner-col,.kadence-column199_76d578-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_76d578-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_76d578-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_76d578-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_76d578-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_76d578-32{position:relative;}@media all and (max-width: 1024px){.kadence-column199_76d578-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_76d578-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_76d578-32\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box199_430307-4e{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box199_430307-4e{height:auto;align-self:stretch;}.kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box199_430307-4e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box199_430307-4e .kt-info-svg-icon-flip, .kt-info-box199_430307-4e .kt-blocks-info-box-number{font-size:20px;}.kt-info-box199_430307-4e .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box199_430307-4e .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box199_430307-4e .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box199_430307-4e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box199_430307-4e .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box199_430307-4e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_map kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polygon points=\"1 6 1 22 8 18 16 22 23 18 23 2 16 6 8 2 1 6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"18\"\/><line x1=\"16\" y1=\"6\" x2=\"16\" y2=\"22\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>The Immigrant<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">Master&#8217;s degree holders aiming to secure employment in a foreign country.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column199_42efc9-3d > .kt-inside-inner-col,.kadence-column199_42efc9-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_42efc9-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_42efc9-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_42efc9-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_42efc9-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_42efc9-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column199_42efc9-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_42efc9-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_42efc9-3d\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box199_b93445-32{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box199_b93445-32{height:auto;align-self:stretch;}.kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box199_b93445-32 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box199_b93445-32 .kt-info-svg-icon-flip, .kt-info-box199_b93445-32 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box199_b93445-32 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box199_b93445-32 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box199_b93445-32 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box199_b93445-32 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box199_b93445-32 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box199_b93445-32\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_briefcase kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\" ry=\"2\"\/><path d=\"M16 21V5a2 2 0 0 0-2-2h-4a2 2 0 0 0-2 2v16\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>The Ideal Career Guy<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">Master&#8217;s degree holders focused on landing and securing long-term roles in their desired industry.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id199_4757f0-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_4757f0-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_4757f0-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_4757f0-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_4757f0-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_4757f0-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_4757f0-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_f3bd0b-6c > .kt-inside-inner-col,.kadence-column199_f3bd0b-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_f3bd0b-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_f3bd0b-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_f3bd0b-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_f3bd0b-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_f3bd0b-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column199_f3bd0b-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_f3bd0b-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_f3bd0b-6c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_41a458-7b, .wp-block-kadence-advancedheading.kt-adv-heading199_41a458-7b[data-kb-block=\"kb-adv-heading199_41a458-7b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_41a458-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_41a458-7b[data-kb-block=\"kb-adv-heading199_41a458-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_41a458-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_41a458-7b[data-kb-block=\"kb-adv-heading199_41a458-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading199_41a458-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_41a458-7b\"><span class=\"ez-toc-section\" id=\"Definition_Problem_Definition\"><\/span>Definition &amp; Problem Definition<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_e4c31b-e4, .wp-block-kadence-advancedheading.kt-adv-heading199_e4c31b-e4[data-kb-block=\"kb-adv-heading199_e4c31b-e4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_e4c31b-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_e4c31b-e4[data-kb-block=\"kb-adv-heading199_e4c31b-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_e4c31b-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_e4c31b-e4[data-kb-block=\"kb-adv-heading199_e4c31b-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_e4c31b-e4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_e4c31b-e4\">Learning about the challenges faced by job seekers<\/h2>\n\n\n\n<p>Using insights from the user personas, I mapped out our users&#8217; journey on competitor websites to identify pain points that could serve as opportunities for his upcoming website.<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-199_04df05-e1{overflow:hidden;}.kb-gallery-id-199_04df05-e1 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-199_04df05-e1 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-199_04df05-e1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-199_04df05-e1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-199_04df05-e1 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-199_04df05-e1.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-199_04df05-e1.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-199_04df05-e1 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-199_04df05-e1 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"1\" data-columns-xl=\"1\" data-columns-md=\"1\" data-columns-sm=\"1\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28.png\" data-description=\"Adam Phillips - Sample User Persona &amp; Journey Map\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28-1024x549.png\" width=\"1024\" height=\"549\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28.png\" data-id=\"1153\" class=\"wp-image-1153 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28-1024x549.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28-300x161.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28-768x411.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28-1536x823.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-28-2048x1097.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Sample User Persona &amp; Journey Map<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<p><strong><br><\/strong><\/p>\n\n\n<style>.kb-row-layout-id199_65045c-45 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_65045c-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_65045c-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id199_65045c-45{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;overflow:clip;isolation:isolate;}.kb-row-layout-id199_65045c-45 > .kt-row-layout-overlay{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kb-row-layout-id199_65045c-45{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid var(--global-palette1, #3182CE);border-bottom:0px solid var(--global-palette1, #3182CE);border-left:0px solid var(--global-palette1, #3182CE);}.kb-row-layout-id199_65045c-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_65045c-45 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id199_65045c-45{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid var(--global-palette1, #3182CE);border-bottom:0px solid var(--global-palette1, #3182CE);border-left:0px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.kb-row-layout-id199_65045c-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_65045c-45{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid var(--global-palette1, #3182CE);border-bottom:0px solid var(--global-palette1, #3182CE);border-left:0px solid var(--global-palette1, #3182CE);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_65045c-45 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_867a0f-31 > .kt-inside-inner-col,.kadence-column199_867a0f-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_867a0f-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_867a0f-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_867a0f-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_867a0f-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_867a0f-31{position:relative;}@media all and (max-width: 1024px){.kadence-column199_867a0f-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_867a0f-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_867a0f-31\"><div class=\"kt-inside-inner-col\">\n<p>After analyzing the user journey map, I framed the following &#8220;How Might We&#8221; question to guide the ideation process:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column199_372ed8-fe > .kt-inside-inner-col,.kadence-column199_372ed8-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_372ed8-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_372ed8-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_372ed8-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_372ed8-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_372ed8-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column199_372ed8-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_372ed8-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_372ed8-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading199_c3ca56-01, .wp-block-kadence-advancedheading.kt-adv-heading199_c3ca56-01[data-kb-block=\"kb-adv-heading199_c3ca56-01\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_c3ca56-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_c3ca56-01[data-kb-block=\"kb-adv-heading199_c3ca56-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_c3ca56-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_c3ca56-01[data-kb-block=\"kb-adv-heading199_c3ca56-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading199_c3ca56-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_c3ca56-01\">How might we convince users to sign up for newsletters that will help them achieve their career aspirations and enter their desired industries?<\/h5>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id199_a69298-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_a69298-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_a69298-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_a69298-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_a69298-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_a69298-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_a69298-c9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_3ce465-5f > .kt-inside-inner-col,.kadence-column199_3ce465-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_3ce465-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_3ce465-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_3ce465-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_3ce465-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_3ce465-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column199_3ce465-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_3ce465-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_3ce465-5f\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ideation\"><\/span>Ideation<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_4af3bd-82, .wp-block-kadence-advancedheading.kt-adv-heading199_4af3bd-82[data-kb-block=\"kb-adv-heading199_4af3bd-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_4af3bd-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_4af3bd-82[data-kb-block=\"kb-adv-heading199_4af3bd-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_4af3bd-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_4af3bd-82[data-kb-block=\"kb-adv-heading199_4af3bd-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_4af3bd-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_4af3bd-82\">Insights that lead to actionable ideas.<\/h2>\n\n\n\n<p>In a series of brainstorming sessions, I developed key features and a sitemap centered around showcasing credentials, subscription benefits, and testimonials. These elements were designed to persuade prospects to sign up and engage with articles that could inspire their job search. Additionally, I created several style tile options, from which the client chose the one that best matched his business and branding.<\/p>\n\n\n\n<p>Feature List:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items199_bdc478-c0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_bdc478-c0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_bdc478-c0 ul.kt-svg-icon-list{grid-row-gap:3px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_bdc478-c0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items199_bdc478-c0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (min-width: 1025px){.wp-block-kadence-iconlist.kt-svg-icon-list-items199_bdc478-c0:not(.kt-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-iconlist.kt-svg-icon-list-items199_bdc478-c0:not(.kt-tablet-svg-icon-list-columns-1) ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap:not(:last-child){margin:0px;}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items199_bdc478-c0 kt-svg-icon-list-columns-3 alignnone kt-list-icon-aligntop kt-tablet-svg-icon-list-columns-2 kt-mobile-svg-icon-list-columns-1\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-199_b76cb7-7d .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_b76cb7-7d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_b76cb7-7d kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Beehiiv Integration<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_7bb2f4-b0 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_7bb2f4-b0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_7bb2f4-b0 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Newsletter Publication Statistics<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_ff6c2b-2e .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_ff6c2b-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_ff6c2b-2e kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Newsletter Subscription Forms<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_b8a0bb-4d .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_b8a0bb-4d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_b8a0bb-4d kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Search Functionality<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_52b1ee-ba .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_52b1ee-ba .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_52b1ee-ba kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Categories<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_cb0ee7-11 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_cb0ee7-11 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_cb0ee7-11 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Tutorial Posts (e.g. Resume building)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_0cf9e0-4c .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_0cf9e0-4c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_0cf9e0-4c kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">SEO (Last Priority)<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-199_e90ff9-34{overflow:hidden;}.kb-gallery-id-199_e90ff9-34 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-199_e90ff9-34 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-199_e90ff9-34 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-199_e90ff9-34 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-199_e90ff9-34 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-199_e90ff9-34.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-199_e90ff9-34.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-199_e90ff9-34 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-199_e90ff9-34 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28.png\" data-description=\"Adam Phillips - Sitemap\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28-1024x728.png\" width=\"1024\" height=\"728\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28.png\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28-1024x728.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28-300x213.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28-768x546.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28-1536x1092.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-28-2048x1456.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"211\" class=\"wp-image-211 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Sitemap<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27.png\" data-description=\"Adam Phillips - Style Tile\" data-alt=\"Adam Phillips - Style Tile\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27-1024x728.png\" width=\"1024\" height=\"728\" alt=\"Adam Phillips - Style Tile\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27.png\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27-1024x728.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27-300x213.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27-768x546.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27-1536x1092.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-27-2048x1456.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"210\" class=\"wp-image-210 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Style Tile<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<p>These documents were instrumental in helping my client understand the content requirements and visualize the overall look and feel of the website. They also enabled him to develop content in parallel with the prototype design and website development.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id199_b9b34b-4f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_b9b34b-4f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_b9b34b-4f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_b9b34b-4f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_b9b34b-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_b9b34b-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_b9b34b-4f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_f02386-cc > .kt-inside-inner-col,.kadence-column199_f02386-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_f02386-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_f02386-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_f02386-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_f02386-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_f02386-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column199_f02386-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_f02386-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_f02386-cc\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prototyping\"><\/span>Prototyping<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_087462-2a, .wp-block-kadence-advancedheading.kt-adv-heading199_087462-2a[data-kb-block=\"kb-adv-heading199_087462-2a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_087462-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_087462-2a[data-kb-block=\"kb-adv-heading199_087462-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_087462-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_087462-2a[data-kb-block=\"kb-adv-heading199_087462-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_087462-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_087462-2a\">Prototyping Adam Phillips&#8217; website<\/h2>\n\n\n\n<p>I used Figma to design a low-fidelity mockup, carefully considering the capabilities of WordPress and Beehiiv to effectively display the content and layout of each web page. Once the mockup was approved, I developed the design components and a medium-fidelity prototype for testing.<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-199_16cf91-02{overflow:hidden;}.kb-gallery-id-199_16cf91-02 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-199_16cf91-02 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-199_16cf91-02 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-199_16cf91-02 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-199_16cf91-02 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-199_16cf91-02.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-199_16cf91-02.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-199_16cf91-02 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-199_16cf91-02 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27.png\" data-description=\"Adam Phillips - Low-Fidelity Prototype\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27.png\" data-id=\"1154\" class=\"wp-image-1154 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-27.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Low-Fidelity Prototype<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29.png\" data-description=\"Adam Phillips - Medium-Fidelity Prototype\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29.png\" data-id=\"1155\" class=\"wp-image-1155 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-29.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Adam Phillips &#8211; Medium-Fidelity Prototype<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id199_5c9dbf-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id199_5c9dbf-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id199_5c9dbf-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id199_5c9dbf-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id199_5c9dbf-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id199_5c9dbf-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id199_5c9dbf-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column199_3588bc-6e > .kt-inside-inner-col,.kadence-column199_3588bc-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column199_3588bc-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column199_3588bc-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column199_3588bc-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column199_3588bc-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column199_3588bc-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column199_3588bc-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column199_3588bc-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column199_3588bc-6e\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing\"><\/span>Testing<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_3baa87-eb, .wp-block-kadence-advancedheading.kt-adv-heading199_3baa87-eb[data-kb-block=\"kb-adv-heading199_3baa87-eb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_3baa87-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_3baa87-eb[data-kb-block=\"kb-adv-heading199_3baa87-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_3baa87-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_3baa87-eb[data-kb-block=\"kb-adv-heading199_3baa87-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_3baa87-eb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_3baa87-eb\">Ensuring the prototype&#8217;s usability and appeal<\/h2>\n\n\n\n<p>I conducted usability testing with one of Adam\u2019s existing clients who fit the &#8220;Immigrant&#8221; persona. This allowed us to identify areas for improvement in terms of branding, look &amp; feel, and user flow. The test results were synthesized into an empathy map to gather actionable insights:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items199_12d8c5-5a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_12d8c5-5a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_12d8c5-5a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_12d8c5-5a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items199_12d8c5-5a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items199_12d8c5-5a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-199_fd4b7a-37 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_fd4b7a-37 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_fd4b7a-37\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cIt feels a little too formal; Adam is more caring and chill when facilitating our sessions. I\u2019d like to see more photos of him\u2014this ties into the kind of image you want to embed in the readers\u2019 minds.\u201d<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_1b4e7c-06 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_1b4e7c-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_1b4e7c-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cI\u2019d like to see more diversity among the clients featured.\u201d<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_e9ddd1-dc .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_e9ddd1-dc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_e9ddd1-dc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cOverall, it looks nice and is simple to navigate.\u201d<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_7c259b-2a .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_7c259b-2a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_7c259b-2a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cThe quick statistics helped me trust Adam.\u201d<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_71b3a3-1f .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-199_71b3a3-1f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_71b3a3-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u201cThe contact page should focus on redirecting users to social media, with the form as an alternative.\u201d<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>These insights showed us what makes Adam&#8217;s approach stand out from other career coaches, which gave us valuable feedback that guided the improvements to his website and branding. I focused on updating the design to be trustworthy, easygoing, and empathetic, which resonates with job seekers and encourages them to sign up for his newsletter. <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Development\"><\/span>Development<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading199_54fd22-6e, .wp-block-kadence-advancedheading.kt-adv-heading199_54fd22-6e[data-kb-block=\"kb-adv-heading199_54fd22-6e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading199_54fd22-6e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading199_54fd22-6e[data-kb-block=\"kb-adv-heading199_54fd22-6e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading199_54fd22-6e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading199_54fd22-6e[data-kb-block=\"kb-adv-heading199_54fd22-6e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading199_54fd22-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading199_54fd22-6e\">Transforming the prototype into a functional website<\/h2>\n\n\n\n<p>I used WordPress and the Kadence Theme to create custom web pages, adding extra customizations and animations with CSS. Beehiiv was integrated using RSS feeds and its sign-up form, ensuring users could easily subscribe and access all newsletters directly on the website. I also tested the website&#8217;s functionality across all platforms to ensure users could successfully subscribe to the newsletter, message Adam via the contact form, and view all posts seamlessly from Beehiiv to WordPress.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns199_24d7e0-bd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns199_24d7e0-bd .kt-button{font-weight:normal;font-style:normal;}.kt-btns199_24d7e0-bd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns199_24d7e0-bd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns199_24d7e0-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns199_24d7e0-bd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns199_24d7e0-bd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns199_24d7e0-bd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns199_24d7e0-bd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns199_24d7e0-bd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn199_4444fe-01.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn199_4444fe-01.kb-button{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}<\/style><a class=\"kb-button kt-button button kb-btn199_4444fe-01 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/davisonnorth.ca\/carcigar\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Visit Website<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowUpRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"7\" y1=\"17\" x2=\"17\" y2=\"7\"\/><polyline points=\"7 7 17 7 17 17\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflection\"><\/span>Reflection<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p>The website will be launched in September. I will monitor the website for any bugs and will collaboratively work with Adam to enhance his SEO by installing analytics, injecting important keywords, and coding effective ALT tags to enhance his organic search results.<\/p>\n\n\n\n<p>Ultimately, Adam was fantastic to work with. His easygoing nature made the project a pleasure from start to finish. Through this experience, I learned a few key things:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items199_44858e-cb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_44858e-cb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_44858e-cb ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_44858e-cb .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items199_44858e-cb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items199_44858e-cb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items199_44858e-cb kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-199_175c7d-e3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_175c7d-e3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Tool Integration:<\/strong> Understanding the tools your clients use and how to integrate them with the chosen CMS is crucial from the start. I faced several challenges with debugging but found that being proactive, resourceful, and experimental helped me achieve the best results.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-199_6ca2c0-3b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-199_6ca2c0-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Value Proposition:<\/strong> Engaging with users not only helps identify usability issues but can also reveal insights about the client\u2019s value proposition that may not be apparent to them. Often, business owners can be biased when discussing their own offerings, so getting an external perspective helped identify what sets them apart.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-103_8d4f37-c9 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-103_8d4f37-c9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I designed and developed a WordPress website for Adam Phillips that would serve as a central hub for his newsletter and business content.<\/p>\n","protected":false},"author":1,"featured_media":1162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5,8,12],"tags":[18,26,16,24,29,21,13,14,11,15],"class_list":["post-199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux-design","category-web-design","category-web-development","tag-brand-design","tag-css","tag-design-thinking","tag-figma","tag-html","tag-illustrator","tag-javascript","tag-prototyping","tag-research","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":27,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":1277,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts\/199\/revisions\/1277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}