{"id":142,"date":"2024-07-21T04:10:01","date_gmt":"2024-07-21T04:10:01","guid":{"rendered":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/?p=142"},"modified":"2025-01-25T17:01:00","modified_gmt":"2025-01-25T17:01:00","slug":"caribbean-cigar-celebration","status":"publish","type":"post","link":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/caribbean-cigar-celebration\/","title":{"rendered":"Caribbean Cigar Celebration"},"content":{"rendered":"<style>.kb-row-layout-id142_120675-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_120675-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_120675-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id142_120675-ff > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id142_120675-ff > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id142_120675-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_120675-ff > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id142_120675-ff > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_120675-ff > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id142_120675-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_120675-ff alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_97b5d9-f2 > .kt-inside-inner-col,.kadence-column142_97b5d9-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_97b5d9-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_97b5d9-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_97b5d9-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_97b5d9-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_97b5d9-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column142_97b5d9-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_97b5d9-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_97b5d9-f2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_eb479c-fb, .wp-block-kadence-advancedheading.kt-adv-heading142_eb479c-fb[data-kb-block=\"kb-adv-heading142_eb479c-fb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_eb479c-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_eb479c-fb[data-kb-block=\"kb-adv-heading142_eb479c-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_eb479c-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_eb479c-fb[data-kb-block=\"kb-adv-heading142_eb479c-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_eb479c-fb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_eb479c-fb\">CONTRIBUTIONS<\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items142_47e77f-07:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_47e77f-07 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_47e77f-07 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_47e77f-07 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items142_47e77f-07 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items142_47e77f-07 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-142_2bbd1b-54 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_2bbd1b-54 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_2bbd1b-54\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">UI\/UX Design<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_340e84-de .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_340e84-de .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_340e84-de\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Website Development<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_1fca5f-80 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_1fca5f-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_1fca5f-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Client Management<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_f8cd3a-c2 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_f8cd3a-c2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_f8cd3a-c2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Project Lead<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_ea6c81-b3 > .kt-inside-inner-col,.kadence-column142_ea6c81-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_ea6c81-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_ea6c81-b3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_ea6c81-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_ea6c81-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_ea6c81-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column142_ea6c81-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_ea6c81-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_ea6c81-b3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_2e9a6b-31, .wp-block-kadence-advancedheading.kt-adv-heading142_2e9a6b-31[data-kb-block=\"kb-adv-heading142_2e9a6b-31\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_2e9a6b-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_2e9a6b-31[data-kb-block=\"kb-adv-heading142_2e9a6b-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_2e9a6b-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_2e9a6b-31[data-kb-block=\"kb-adv-heading142_2e9a6b-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_2e9a6b-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_2e9a6b-31\">Target Users<\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items142_446a2e-03:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_446a2e-03 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_446a2e-03 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_446a2e-03 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_446a2e-03 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items142_446a2e-03 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items142_446a2e-03 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-142_7b4ffd-38 .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_7b4ffd-38 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_7b4ffd-38\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Successful white men who enjoy sponsoring events and sharing rums with their social cliques<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_f5cf3c-fd .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_f5cf3c-fd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_f5cf3c-fd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Event volunteer seekers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_c157d3-d5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_c157d3-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Food and drink vendors<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_e1d839-2a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_e1d839-2a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Caribbean event enthusiasts<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_f40981-63 > .kt-inside-inner-col,.kadence-column142_f40981-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_f40981-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_f40981-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_f40981-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_f40981-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_f40981-63{position:relative;}@media all and (max-width: 1024px){.kadence-column142_f40981-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_f40981-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_f40981-63\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_0c0b17-e1, .wp-block-kadence-advancedheading.kt-adv-heading142_0c0b17-e1[data-kb-block=\"kb-adv-heading142_0c0b17-e1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_0c0b17-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_0c0b17-e1[data-kb-block=\"kb-adv-heading142_0c0b17-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_0c0b17-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_0c0b17-e1[data-kb-block=\"kb-adv-heading142_0c0b17-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_0c0b17-e1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_0c0b17-e1\">Duration<\/h6>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items142_5ab360-6f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_5ab360-6f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_5ab360-6f ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_5ab360-6f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items142_5ab360-6f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items142_5ab360-6f kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-142_21b5ec-8b .kt-svg-icon-list-single{color:var(--global-palette1, #3182CE) !important;}.kt-svg-icon-list-item-142_21b5ec-8b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_21b5ec-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_calendar kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">2 months<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_628660-c4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_628660-c4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_628660-c4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_628660-c4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_628660-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_628660-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_628660-c4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_4537dc-68 > .kt-inside-inner-col,.kadence-column142_4537dc-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_4537dc-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_4537dc-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_4537dc-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_4537dc-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_4537dc-68{position:relative;}@media all and (max-width: 1024px){.kadence-column142_4537dc-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_4537dc-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_4537dc-68\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_01a048-4c, .wp-block-kadence-advancedheading.kt-adv-heading142_01a048-4c[data-kb-block=\"kb-adv-heading142_01a048-4c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_01a048-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_01a048-4c[data-kb-block=\"kb-adv-heading142_01a048-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_01a048-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_01a048-4c[data-kb-block=\"kb-adv-heading142_01a048-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_01a048-4c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_01a048-4c\"><span class=\"ez-toc-section\" id=\"Project_Overview\"><\/span>Project Overview<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<h3 class=\"wp-block-heading\">The Caribbean Cigar Celebration: A cultural celebration with a charitable cause<\/h3>\n\n\n\n<p>Organized by Davison North Law, this charity event, scheduled for August 24, 2024, aims to raise CA $100,000 for the Easter Seals House Program by celebrating the vibrant culture of the Caribbean. The event blends the enjoyment of cigars, fine rum, cuisine, and music, primarily targeting middle-aged, working-class Caucasian men who enjoy socializing within their social cliques.<\/p>\n\n\n\n<p>I successfully led a team in designing and developing a rebranded, user-friendly WordPress website in just two months. The website acts as a central hub for event-goers and prospects to explore event details, purchase tickets, provide sponsorships, sign up as volunteers, and register as vendors\u2014all for the event&#8217;s success.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns142_7d94b0-a3{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns142_7d94b0-a3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns142_7d94b0-a3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns142_7d94b0-a3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns142_7d94b0-a3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns142_7d94b0-a3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns142_7d94b0-a3 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns142_7d94b0-a3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns142_7d94b0-a3 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns142_7d94b0-a3\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn142_1afd08-16.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn142_1afd08-16 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/davisonnorth.ca\/carcigar\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">View Website<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowUpRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"7\" y1=\"17\" x2=\"17\" y2=\"7\"\/><polyline points=\"7 7 17 7 17 17\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn142_c0a8e3-61.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn142_c0a8e3-61 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"#project-screenshots\"><span class=\"kt-btn-inner-text\">View Screenshots<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_image kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-11-1024x251.png\" alt=\"\" class=\"wp-image-143\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-11-1024x251.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-11-300x74.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-11-768x188.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-11.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Caribbean Cigar Celebration&#8217;s Previous Website<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_f19e06-aa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_f19e06-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_f19e06-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_f19e06-aa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_f19e06-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_f19e06-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_f19e06-aa alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_ab51aa-30 > .kt-inside-inner-col{display:flex;}.kadence-column142_ab51aa-30 > .kt-inside-inner-col,.kadence-column142_ab51aa-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_ab51aa-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_ab51aa-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_ab51aa-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column142_ab51aa-30{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_ab51aa-30{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_ab51aa-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_ab51aa-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_ab51aa-30{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column142_ab51aa-30{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_ab51aa-30{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_ab51aa-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column142_ab51aa-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column142_ab51aa-30{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_ab51aa-30{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_ab51aa-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_ab51aa-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_ab51aa-30\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_4601b1-b1, .wp-block-kadence-advancedheading.kt-adv-heading142_4601b1-b1[data-kb-block=\"kb-adv-heading142_4601b1-b1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_4601b1-b1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_4601b1-b1[data-kb-block=\"kb-adv-heading142_4601b1-b1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_4601b1-b1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_4601b1-b1[data-kb-block=\"kb-adv-heading142_4601b1-b1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_4601b1-b1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_4601b1-b1\"><span class=\"ez-toc-section\" id=\"First_Problem\"><\/span>First Problem<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.kb-row-layout-id142_826681-6b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_826681-6b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_826681-6b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_826681-6b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_826681-6b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_826681-6b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_826681-6b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_a4865b-20 > .kt-inside-inner-col,.kadence-column142_a4865b-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_a4865b-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_a4865b-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_a4865b-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_a4865b-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_a4865b-20{position:relative;}@media all and (max-width: 1024px){.kadence-column142_a4865b-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_a4865b-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_a4865b-20\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_ee0f22-6c, .wp-block-kadence-advancedheading.kt-adv-heading142_ee0f22-6c[data-kb-block=\"kb-adv-heading142_ee0f22-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_ee0f22-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_ee0f22-6c[data-kb-block=\"kb-adv-heading142_ee0f22-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_ee0f22-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_ee0f22-6c[data-kb-block=\"kb-adv-heading142_ee0f22-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading142_ee0f22-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_ee0f22-6c\">The previous website lacked clear information on the benefits, which hindered sign-ups and sponsorships.<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column142_ea81e0-6c > .kt-inside-inner-col,.kadence-column142_ea81e0-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_ea81e0-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_ea81e0-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_ea81e0-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_ea81e0-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_ea81e0-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column142_ea81e0-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_ea81e0-6c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_ea81e0-6c\"><div class=\"kt-inside-inner-col\">\n<p>Although the previous website outlined the event and its annual fundraising goal, it fell short on effectively conveying the value of becoming a sponsor, volunteer, or vendor. The content was mainly directed at a single user group\u2014their existing client database\u2014and relied heavily on direct invitations, with the website merely serving as an informational reference. This approach limited organic sales and broader community engagement.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_a04a90-66, .wp-block-kadence-advancedheading.kt-adv-heading142_a04a90-66[data-kb-block=\"kb-adv-heading142_a04a90-66\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_a04a90-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_a04a90-66[data-kb-block=\"kb-adv-heading142_a04a90-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_a04a90-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_a04a90-66[data-kb-block=\"kb-adv-heading142_a04a90-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_a04a90-66 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_a04a90-66\">First Solution<\/h6>\n\n\n<style>.kb-row-layout-id142_b1a916-e4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_b1a916-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_b1a916-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_b1a916-e4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_b1a916-e4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_b1a916-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_b1a916-e4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_1209c8-85 > .kt-inside-inner-col,.kadence-column142_1209c8-85 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_1209c8-85 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_1209c8-85 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_1209c8-85 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_1209c8-85 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_1209c8-85{position:relative;}@media all and (max-width: 1024px){.kadence-column142_1209c8-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_1209c8-85 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_1209c8-85\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_ee788f-9b, .wp-block-kadence-advancedheading.kt-adv-heading142_ee788f-9b[data-kb-block=\"kb-adv-heading142_ee788f-9b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_ee788f-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_ee788f-9b[data-kb-block=\"kb-adv-heading142_ee788f-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_ee788f-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_ee788f-9b[data-kb-block=\"kb-adv-heading142_ee788f-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading142_ee788f-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_ee788f-9b\">New Caribbean Cigar Celebration website showcases compelling reasons to join\u2014whether for fun, impact, or business<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column142_72bf0c-50 > .kt-inside-inner-col,.kadence-column142_72bf0c-50 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_72bf0c-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_72bf0c-50 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_72bf0c-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_72bf0c-50 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_72bf0c-50{position:relative;}@media all and (max-width: 1024px){.kadence-column142_72bf0c-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_72bf0c-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_72bf0c-50\"><div class=\"kt-inside-inner-col\">\n<p>To build trust and drive engagement, we included targeted benefits, testimonials, stories, and images aligned with visitors&#8217; motivations for joining the event. The redesigned site aims to captivate visitors by showcasing the event&#8217;s meaningful impact, providing tailored content that appeals to those seeking a memorable experience or a way to contribute to a good cause.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-gallery-id-142_7c73e6-9d .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_7c73e6-9d .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_7c73e6-9d .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_7c73e6-9d .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_7c73e6-9d .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_7c73e6-9d.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_7c73e6-9d.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-142_7c73e6-9d alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-142_7c73e6-9d kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8.png\" data-description=\"Caribbean Cigar Celebration - Targeted content\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8.png\" data-id=\"1069\" class=\"wp-image-1069 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-8.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Targeted content<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id142_b513a0-d4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_b513a0-d4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_b513a0-d4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_b513a0-d4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_b513a0-d4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_b513a0-d4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_b513a0-d4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_568c91-65 > .kt-inside-inner-col{display:flex;}.kadence-column142_568c91-65 > .kt-inside-inner-col,.kadence-column142_568c91-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_568c91-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_568c91-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_568c91-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column142_568c91-65{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_568c91-65{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_568c91-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_568c91-65 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_568c91-65{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column142_568c91-65{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_568c91-65{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_568c91-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column142_568c91-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column142_568c91-65{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_568c91-65{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_568c91-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_568c91-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_568c91-65\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_a7c9c5-b3, .wp-block-kadence-advancedheading.kt-adv-heading142_a7c9c5-b3[data-kb-block=\"kb-adv-heading142_a7c9c5-b3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_a7c9c5-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_a7c9c5-b3[data-kb-block=\"kb-adv-heading142_a7c9c5-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_a7c9c5-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_a7c9c5-b3[data-kb-block=\"kb-adv-heading142_a7c9c5-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_a7c9c5-b3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_a7c9c5-b3\">Second Problem<\/h6>\n\n\n<style>.kb-row-layout-id142_202093-b0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_202093-b0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_202093-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_202093-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_202093-b0 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_202093-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_202093-b0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_69f5e4-b6 > .kt-inside-inner-col,.kadence-column142_69f5e4-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_69f5e4-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_69f5e4-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_69f5e4-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_69f5e4-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_69f5e4-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column142_69f5e4-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_69f5e4-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_69f5e4-b6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_f99a09-90, .wp-block-kadence-advancedheading.kt-adv-heading142_f99a09-90[data-kb-block=\"kb-adv-heading142_f99a09-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_f99a09-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_f99a09-90[data-kb-block=\"kb-adv-heading142_f99a09-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_f99a09-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_f99a09-90[data-kb-block=\"kb-adv-heading142_f99a09-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading142_f99a09-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_f99a09-90\">The website missed key visual elements that captured and conveyed the event\u2019s vibrant atmosphere, diminishing the event\u2019s appeal.<br><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column142_47f1af-2f > .kt-inside-inner-col,.kadence-column142_47f1af-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_47f1af-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_47f1af-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_47f1af-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_47f1af-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_47f1af-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column142_47f1af-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_47f1af-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_47f1af-2f\"><div class=\"kt-inside-inner-col\">\n<p>While it featured a minimalistic black-and-white design with images serving as social proof, our team realized that visually reflecting the event\u2019s central theme was crucial for communicating its fun and festive vibe without relying on lengthy copy. The website needed to ignite visual imagination to drive organic sales and sign-ups.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_d7820e-e0, .wp-block-kadence-advancedheading.kt-adv-heading142_d7820e-e0[data-kb-block=\"kb-adv-heading142_d7820e-e0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_d7820e-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_d7820e-e0[data-kb-block=\"kb-adv-heading142_d7820e-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_d7820e-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_d7820e-e0[data-kb-block=\"kb-adv-heading142_d7820e-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_d7820e-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_d7820e-e0\">Second Solution<\/h6>\n\n\n<style>.kb-row-layout-id142_1e8464-5d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_1e8464-5d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_1e8464-5d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_1e8464-5d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_1e8464-5d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_1e8464-5d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_1e8464-5d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col,.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_5d1f4e-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_5d1f4e-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_5d1f4e-c4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_5d0745-d9, .wp-block-kadence-advancedheading.kt-adv-heading142_5d0745-d9[data-kb-block=\"kb-adv-heading142_5d0745-d9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_5d0745-d9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_5d0745-d9[data-kb-block=\"kb-adv-heading142_5d0745-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_5d0745-d9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_5d0745-d9[data-kb-block=\"kb-adv-heading142_5d0745-d9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading142_5d0745-d9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_5d0745-d9\">The new website features captivating aesthetics that embody the excitement and festive spirit of the Caribbean.<br><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column142_57a4e2-cf > .kt-inside-inner-col,.kadence-column142_57a4e2-cf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_57a4e2-cf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_57a4e2-cf > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_57a4e2-cf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_57a4e2-cf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_57a4e2-cf{position:relative;}@media all and (max-width: 1024px){.kadence-column142_57a4e2-cf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_57a4e2-cf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_57a4e2-cf\"><div class=\"kt-inside-inner-col\">\n<p>The website showcases a sleek and vibrant design, complete with a new logo, refined color palette, and dynamic graphical elements. This fresh look captures the essence of the event\u2019s lively Caribbean vibe, drawing users in with engaging animations and videos that convey the celebration\u2019s energy and movement.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-gallery-id-142_d9c738-4c .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_d9c738-4c .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_d9c738-4c .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_d9c738-4c .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_d9c738-4c .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_d9c738-4c.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_d9c738-4c.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-142_d9c738-4c alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-142_d9c738-4c kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/ScreenRecording2024-09-24at8.21.02PM-ezgif.com-video-to-gif-converter.gif\" data-description=\"Caribbean Cigar Celebration - Rebranded Website\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/ScreenRecording2024-09-24at8.21.02PM-ezgif.com-video-to-gif-converter.gif\" width=\"800\" height=\"446\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/ScreenRecording2024-09-24at8.21.02PM-ezgif.com-video-to-gif-converter.gif\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/ScreenRecording2024-09-24at8.21.02PM-ezgif.com-video-to-gif-converter.gif\" data-id=\"1071\" class=\"wp-image-1071 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Rebranded Website<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id142_0e3ae0-cd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_0e3ae0-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_0e3ae0-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_0e3ae0-cd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_0e3ae0-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_0e3ae0-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_0e3ae0-cd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_1469a4-af > .kt-inside-inner-col{display:flex;}.kadence-column142_1469a4-af > .kt-inside-inner-col,.kadence-column142_1469a4-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_1469a4-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_1469a4-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_1469a4-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column142_1469a4-af{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_1469a4-af{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_1469a4-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_1469a4-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_1469a4-af{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column142_1469a4-af{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_1469a4-af{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_1469a4-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column142_1469a4-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column142_1469a4-af{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_1469a4-af{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column142_1469a4-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column142_1469a4-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_1469a4-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_748716-e7, .wp-block-kadence-advancedheading.kt-adv-heading142_748716-e7[data-kb-block=\"kb-adv-heading142_748716-e7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_748716-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_748716-e7[data-kb-block=\"kb-adv-heading142_748716-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_748716-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_748716-e7[data-kb-block=\"kb-adv-heading142_748716-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_748716-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_748716-e7\">Third Problem<\/h6>\n\n\n<style>.kb-row-layout-id142_39dde1-49 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_39dde1-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_39dde1-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_39dde1-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_39dde1-49 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_39dde1-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_39dde1-49 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_67ad4a-38 > .kt-inside-inner-col,.kadence-column142_67ad4a-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_67ad4a-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_67ad4a-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_67ad4a-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_67ad4a-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_67ad4a-38{position:relative;}@media all and (max-width: 1024px){.kadence-column142_67ad4a-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_67ad4a-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_67ad4a-38\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_208359-da, .wp-block-kadence-advancedheading.kt-adv-heading142_208359-da[data-kb-block=\"kb-adv-heading142_208359-da\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_208359-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_208359-da[data-kb-block=\"kb-adv-heading142_208359-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_208359-da img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_208359-da[data-kb-block=\"kb-adv-heading142_208359-da\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading142_208359-da wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_208359-da\">The website was overwhelming, text-heavy, and cluttered, making it difficult to read and navigate.<br><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column142_a97179-1e > .kt-inside-inner-col,.kadence-column142_a97179-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_a97179-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_a97179-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_a97179-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_a97179-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_a97179-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column142_a97179-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_a97179-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_a97179-1e\"><div class=\"kt-inside-inner-col\">\n<p>With only a single page housing all event information, the experience felt lengthy and cumbersome. It lacked visual breaks, navigation links, and a clear information architecture to help users find key details easily. As a result, potential participants often abandoned their journey midway due to excessive scrolling in search of essential information.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_f711c6-41, .wp-block-kadence-advancedheading.kt-adv-heading142_f711c6-41[data-kb-block=\"kb-adv-heading142_f711c6-41\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_f711c6-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_f711c6-41[data-kb-block=\"kb-adv-heading142_f711c6-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_f711c6-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_f711c6-41[data-kb-block=\"kb-adv-heading142_f711c6-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading142_f711c6-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_f711c6-41\">Third Solution<\/h6>\n\n\n<style>.kb-row-layout-id142_08133f-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_08133f-b2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_08133f-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_08133f-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_08133f-b2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_08133f-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_08133f-b2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_9274cb-7a > .kt-inside-inner-col,.kadence-column142_9274cb-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_9274cb-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_9274cb-7a > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_9274cb-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_9274cb-7a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_9274cb-7a{position:relative;}@media all and (max-width: 1024px){.kadence-column142_9274cb-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_9274cb-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_9274cb-7a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_ef356c-63, .wp-block-kadence-advancedheading.kt-adv-heading142_ef356c-63[data-kb-block=\"kb-adv-heading142_ef356c-63\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_ef356c-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_ef356c-63[data-kb-block=\"kb-adv-heading142_ef356c-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_ef356c-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_ef356c-63[data-kb-block=\"kb-adv-heading142_ef356c-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading142_ef356c-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_ef356c-63\">The new website enhances user experience with improved navigation and readability.<br><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column142_87a086-e2 > .kt-inside-inner-col,.kadence-column142_87a086-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_87a086-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_87a086-e2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_87a086-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_87a086-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_87a086-e2{position:relative;}@media all and (max-width: 1024px){.kadence-column142_87a086-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_87a086-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_87a086-e2\"><div class=\"kt-inside-inner-col\">\n<p>We thoughtfully organized the content across multiple pages, with a clear and concise layout and copy. This structure boosts scannability and readability, allowing users to easily find key information and navigate the site with ease.<\/p>\n\n\n\n<p><br><br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-gallery-id-142_7138d0-bf .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_7138d0-bf .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_7138d0-bf .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_7138d0-bf .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_7138d0-bf .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_7138d0-bf.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_7138d0-bf.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-142_7138d0-bf alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-142_7138d0-bf kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-fade=\"true\" data-slider-dots=\"false\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9.png\" data-description=\"Caribbean Cigar Celebration - Improved Information Architecture\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land169 kb-has-image-ratio-land169\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9.png\" data-id=\"1070\" class=\"wp-image-1070 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Improved Information Architecture<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"project-screenshots\">Screenshots<\/h2>\n\n\n<style>.kb-gallery-id-142_ff100d-ee.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius, .kb-gallery-id-142_ff100d-ee.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius img{height:300px;}.kb-gallery-id-142_ff100d-ee .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_ff100d-ee .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_ff100d-ee .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_ff100d-ee .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_ff100d-ee .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_ff100d-ee.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_ff100d-ee.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;max-width:100%;}<\/style><div class=\"kb-gallery-wrap-id-142_ff100d-ee alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-fluidcarousel kb-gallery-id-142_ff100d-ee kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"7000\" data-slider-type=\"fluidcarousel\" data-slider-center-mode=\"true\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-fluid-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/GIF.gif\" data-description=\"Caribbean Cigar Celebration - Hero Section\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/GIF.gif\" width=\"776\" height=\"436\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/GIF.gif\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/GIF.gif\" data-id=\"159\" class=\"wp-image-159 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Hero Section<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness.jpg\" data-description=\"Caribbean Cigar Celebration - Event Page &amp; Mobile Responsiveness\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness.jpg\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness.jpg\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness-1024x576.jpg 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness-300x169.jpg 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness-768x432.jpg 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness-1536x864.jpg 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Event-Page-Mobile-Responsiveness.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"195\" class=\"wp-image-195 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Event Page &amp; Mobile Responsiveness<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors.jpg\" data-description=\"Caribbean Cigar Celebration - Sponsors\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors.jpg\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors.jpg\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors-1024x576.jpg 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors-300x169.jpg 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors-768x432.jpg 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors-1536x864.jpg 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Sponsors.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"196\" class=\"wp-image-196 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Sponsors<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors.jpg\" data-description=\"Caribbean Cigar Celebration - Vendors\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors-1024x576.jpg\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors.jpg\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors.jpg\" data-splide-lazy-srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors-1024x576.jpg 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors-300x169.jpg 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors-768x432.jpg 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors-1536x864.jpg 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/Risk360-Vendors.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"data-id=\"197\" class=\"wp-image-197 skip-lazy\"\/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Vendors<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_ed0292-55 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_ed0292-55 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_ed0292-55 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_ed0292-55 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_ed0292-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_ed0292-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_ed0292-55 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_cc5975-2d > .kt-inside-inner-col,.kadence-column142_cc5975-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_cc5975-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_cc5975-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_cc5975-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_cc5975-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_cc5975-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column142_cc5975-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_cc5975-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_cc5975-2d\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empathy\"><\/span>Empathy<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_b6c79a-1c, .wp-block-kadence-advancedheading.kt-adv-heading142_b6c79a-1c[data-kb-block=\"kb-adv-heading142_b6c79a-1c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_b6c79a-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_b6c79a-1c[data-kb-block=\"kb-adv-heading142_b6c79a-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_b6c79a-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_b6c79a-1c[data-kb-block=\"kb-adv-heading142_b6c79a-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading142_b6c79a-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_b6c79a-1c\">Turning user research into insights<\/h2>\n\n\n\n<p>While the celebration primarily targets cigar enthusiasts, involving business owners for sponsorships and vendors, as well as volunteers, is crucial for the event\u2019s success. Ultimately, the website should cater to all potential participants, addressing their motivations for participating in the celebration. <\/p>\n\n\n\n<p>Our team researched and developed user personas to effectively understand the motivations of all the target audiences:<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-142_36a795-46{overflow:hidden;}.kb-gallery-id-142_36a795-46 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_36a795-46 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_36a795-46 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_36a795-46 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_36a795-46 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(255, 255, 255, 0);}.kb-gallery-wrap-id-142_36a795-46.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_36a795-46.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-142_36a795-46 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-142_36a795-46 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"1\" data-columns-xl=\"1\" data-columns-md=\"1\" data-columns-sm=\"1\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18.png\" data-description=\"Caribbean Cigar Celebration - User Personas\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land41 kb-has-image-ratio-land41\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18.png\" width=\"5760\" height=\"1410\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18.png\" data-id=\"185\" class=\"wp-image-185 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18.png 5760w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18-300x73.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18-1024x251.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18-768x188.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18-1536x376.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-18-2048x501.png 2048w\" sizes=\"auto, (max-width: 5760px) 100vw, 5760px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; User Personas<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_ea3d9c-71 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_ea3d9c-71 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_ea3d9c-71 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_ea3d9c-71 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_ea3d9c-71 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_ea3d9c-71 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_ea3d9c-71 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_c99d4a-ea > .kt-inside-inner-col,.kadence-column142_c99d4a-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_c99d4a-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_c99d4a-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_c99d4a-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_c99d4a-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_c99d4a-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column142_c99d4a-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_c99d4a-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_c99d4a-ea\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Definition\"><\/span>Problem Definition<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_5f9077-04, .wp-block-kadence-advancedheading.kt-adv-heading142_5f9077-04[data-kb-block=\"kb-adv-heading142_5f9077-04\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_5f9077-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_5f9077-04[data-kb-block=\"kb-adv-heading142_5f9077-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_5f9077-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_5f9077-04[data-kb-block=\"kb-adv-heading142_5f9077-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading142_5f9077-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_5f9077-04\">From Empathy to Defining User Challenges<\/h2>\n\n\n\n<p>Building on the insights gained from the created user personas, I led a workshop to map out the user journeys based on their motivations and goals on the existing website. This process allowed us to identify key opportunities to enhance the user experience, drive sales growth, and increase engagement for volunteer sign-ups, sponsorships, and vendor registrations. <\/p>\n\n\n\n<p>Below are the insights obtained from the user journey maps:<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id142_a41d5e-46{margin-top:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id142_a41d5e-46 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id142_a41d5e-46 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_a41d5e-46 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column142_5d5ba2-01 > .kt-inside-inner-col,.kadence-column142_5d5ba2-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_5d5ba2-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_5d5ba2-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_5d5ba2-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_5d5ba2-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_5d5ba2-01{position:relative;}@media all and (max-width: 1024px){.kadence-column142_5d5ba2-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_5d5ba2-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_5d5ba2-01\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_cb0536-70{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_cb0536-70{height:auto;align-self:stretch;}.kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_cb0536-70 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_cb0536-70 .kt-info-svg-icon-flip, .kt-info-box142_cb0536-70 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_cb0536-70 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_cb0536-70 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_cb0536-70 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_cb0536-70 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_cb0536-70 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_cb0536-70\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_smartphone kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"2\" ry=\"2\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"18\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Lack of Persuasive Content<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">The website lacked information that clearly communicated the benefits of the event, which is crucial for encouraging ticket sales, securing sponsorships, and attracting volunteers and vendors.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_4beb5b-f9 > .kt-inside-inner-col,.kadence-column142_4beb5b-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_4beb5b-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_4beb5b-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_4beb5b-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_4beb5b-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_4beb5b-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column142_4beb5b-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_4beb5b-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_4beb5b-f9\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_e3cade-fc{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_e3cade-fc{height:auto;align-self:stretch;}.kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_e3cade-fc .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_e3cade-fc .kt-info-svg-icon-flip, .kt-info-box142_e3cade-fc .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_e3cade-fc .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_e3cade-fc .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_e3cade-fc .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_e3cade-fc .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_e3cade-fc .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_e3cade-fc\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_image kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Weak Visual Branding<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">Key visual elements that reinforce the event\u2019s branding and convey its overall vibe were missing, diminishing the event\u2019s appeal.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_21571c-1c > .kt-inside-inner-col,.kadence-column142_21571c-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_21571c-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_21571c-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_21571c-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_21571c-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_21571c-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column142_21571c-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_21571c-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_21571c-1c\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_2f534e-2b{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_2f534e-2b{height:auto;align-self:stretch;}.kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_2f534e-2b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_2f534e-2b .kt-info-svg-icon-flip, .kt-info-box142_2f534e-2b .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_2f534e-2b .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_2f534e-2b .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_2f534e-2b .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_2f534e-2b .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_2f534e-2b .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_2f534e-2b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_file kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M13 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V9z\"\/><polyline points=\"13 2 13 9 20 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Overwhelming Layout and Content<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">The current layout and content were cluttered and overwhelming, making them difficult to read and navigate.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-142_a0ab1d-b6{margin-top:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-142_a0ab1d-b6{overflow:hidden;}.kb-gallery-id-142_a0ab1d-b6 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_a0ab1d-b6 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_a0ab1d-b6 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_a0ab1d-b6 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_a0ab1d-b6 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_a0ab1d-b6.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_a0ab1d-b6.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-142_a0ab1d-b6 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-142_a0ab1d-b6 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19.png\" data-description=\"Caribbean Cigar Celebration - Sample User Journey Map\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19-1024x414.png\" width=\"1024\" height=\"414\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19.png\" data-id=\"187\" class=\"wp-image-187 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19-1024x414.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19-300x121.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19-768x310.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19-1536x620.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-19-2048x827.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Sample User Journey Map<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10.png\" data-description=\"Caribbean Cigar Celebration - Average Clickthroughs\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10-1024x577.png\" width=\"1024\" height=\"577\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10.png\" data-id=\"1072\" class=\"wp-image-1072 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10-1024x577.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10-1536x865.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-10.png 1632w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Average Clickthroughs<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id142_69c01f-52{margin-top:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id142_69c01f-52 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_69c01f-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_69c01f-52 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_69c01f-52{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;overflow:clip;isolation:isolate;}.kb-row-layout-id142_69c01f-52 > .kt-row-layout-overlay{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kb-row-layout-id142_69c01f-52{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid var(--global-palette1, #3182CE);border-bottom:0px solid var(--global-palette1, #3182CE);border-left:0px solid var(--global-palette1, #3182CE);}.kb-row-layout-id142_69c01f-52 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_69c01f-52 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id142_69c01f-52{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid var(--global-palette1, #3182CE);border-bottom:0px solid var(--global-palette1, #3182CE);border-left:0px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.kb-row-layout-id142_69c01f-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_69c01f-52{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid var(--global-palette1, #3182CE);border-bottom:0px solid var(--global-palette1, #3182CE);border-left:0px solid var(--global-palette1, #3182CE);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_69c01f-52 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_ec02ad-5d > .kt-inside-inner-col,.kadence-column142_ec02ad-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_ec02ad-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_ec02ad-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_ec02ad-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_ec02ad-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_ec02ad-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column142_ec02ad-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_ec02ad-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_ec02ad-5d\"><div class=\"kt-inside-inner-col\">\n<p>To encapsulate, our team came up with this overarching problem statement:<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column142_632258-62 > .kt-inside-inner-col,.kadence-column142_632258-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_632258-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_632258-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_632258-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_632258-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_632258-62{position:relative;}@media all and (max-width: 1024px){.kadence-column142_632258-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_632258-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_632258-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading142_be0c3b-0d, .wp-block-kadence-advancedheading.kt-adv-heading142_be0c3b-0d[data-kb-block=\"kb-adv-heading142_be0c3b-0d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_be0c3b-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_be0c3b-0d[data-kb-block=\"kb-adv-heading142_be0c3b-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_be0c3b-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_be0c3b-0d[data-kb-block=\"kb-adv-heading142_be0c3b-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading142_be0c3b-0d wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading142_be0c3b-0d\">There is a lack of relevant content and visual elements to convincingly encourage people to join the event and effectively capture the event\u2019s vibe.<\/h5>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_18eb93-a1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_18eb93-a1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_18eb93-a1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_18eb93-a1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_18eb93-a1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_18eb93-a1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_18eb93-a1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_bd3475-6f > .kt-inside-inner-col,.kadence-column142_bd3475-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_bd3475-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_bd3475-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_bd3475-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_bd3475-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_bd3475-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column142_bd3475-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_bd3475-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_bd3475-6f\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ideation\"><\/span>Ideation<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_7fd680-3f, .wp-block-kadence-advancedheading.kt-adv-heading142_7fd680-3f[data-kb-block=\"kb-adv-heading142_7fd680-3f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_7fd680-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_7fd680-3f[data-kb-block=\"kb-adv-heading142_7fd680-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_7fd680-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_7fd680-3f[data-kb-block=\"kb-adv-heading142_7fd680-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading142_7fd680-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_7fd680-3f\">Generating ideas to drive viewership and sales growth<\/h2>\n\n\n\n<p>To address the overarching problem statement, our team collaboratively brainstormed website features and sitemaps, sketching various concepts aimed at delivering more effective, engaging, and enticing content for our target markets. <\/p>\n\n\n\n<p>The new website will feature concise descriptions of key benefits and compelling social proof. Whether it&#8217;s for brand recognition, upskilling, or contributing to a social cause, the website will provide relevant details to encourage participation.<\/p>\n\n\n\n<p>We also developed style tiles to conceptualize the user interface&#8217;s look and feel in collaboration with the brand team. Our client selected a sleek and sophisticated design for the initial style tile:<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-142_a29786-a3{overflow:hidden;}.kb-gallery-id-142_a29786-a3 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_a29786-a3 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_a29786-a3 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_a29786-a3 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_a29786-a3 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_a29786-a3.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_a29786-a3.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-142_a29786-a3 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-142_a29786-a3 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-none kt-carousel-arrowstyle-none kt-carousel-dotstyle-none kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"false\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22.png\" data-description=\"Caribbean Cigar Celebration - Sitemap\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22-1024x728.png\" width=\"1024\" height=\"728\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22.png\" data-id=\"193\" class=\"wp-image-193 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22-1024x728.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22-300x213.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22-768x546.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-22.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Sitemap<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13.png\" data-description=\"Caribbean Cigar Celebration - Style Tile\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13-1024x728.png\" width=\"1024\" height=\"728\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13.png\" data-id=\"155\" class=\"wp-image-155 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13-1024x728.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13-300x213.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13-768x546.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-13.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Style Tile<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_f5a104-23 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_f5a104-23 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_f5a104-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_f5a104-23 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_f5a104-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_f5a104-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_f5a104-23 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_496b03-aa > .kt-inside-inner-col,.kadence-column142_496b03-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_496b03-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_496b03-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_496b03-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_496b03-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_496b03-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column142_496b03-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_496b03-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_496b03-aa\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prototyping_Testing\"><\/span>Prototyping &amp; Testing<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_c5723c-2c, .wp-block-kadence-advancedheading.kt-adv-heading142_c5723c-2c[data-kb-block=\"kb-adv-heading142_c5723c-2c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_c5723c-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_c5723c-2c[data-kb-block=\"kb-adv-heading142_c5723c-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_c5723c-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_c5723c-2c[data-kb-block=\"kb-adv-heading142_c5723c-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading142_c5723c-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_c5723c-2c\">Visualizing ideas and iterating on them<\/h2>\n\n\n\n<p>Collaborating closely with the client and various design departments, our team developed a design system and a medium-fidelity prototype following the newly created brand guidelines.<\/p>\n\n\n\n<p>We conducted usability testing with five prospective users to validate our design&#8217;s intuitiveness. We then translated the test results into an empathy map to pinpoint the prototype&#8217;s strengths and areas for improvement. In the next iteration, we addressed the identified pain points:<\/p>\n\n\n<style>.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id142_302cc7-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id142_302cc7-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_302cc7-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column142_c5e1a4-8a > .kt-inside-inner-col,.kadence-column142_c5e1a4-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_c5e1a4-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_c5e1a4-8a > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_c5e1a4-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_c5e1a4-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_c5e1a4-8a{position:relative;}@media all and (max-width: 1024px){.kadence-column142_c5e1a4-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_c5e1a4-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_c5e1a4-8a\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_908a19-93{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_908a19-93{height:auto;align-self:stretch;}.kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_908a19-93 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_908a19-93 .kt-info-svg-icon-flip, .kt-info-box142_908a19-93 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_908a19-93 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_908a19-93 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_908a19-93 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_908a19-93 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_908a19-93 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_908a19-93\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_smartphone kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"2\" ry=\"2\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"18\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>More Vibes Please<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">The website felt too boxy, lacked media, and didn&#8217;t convey the vibrant, fun Caribbean atmosphere.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_145154-8d > .kt-inside-inner-col,.kadence-column142_145154-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_145154-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_145154-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_145154-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_145154-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_145154-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column142_145154-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_145154-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_145154-8d\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_ded248-b3{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_ded248-b3{height:auto;align-self:stretch;}.kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_ded248-b3 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_ded248-b3 .kt-info-svg-icon-flip, .kt-info-box142_ded248-b3 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_ded248-b3 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_ded248-b3 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_ded248-b3 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_ded248-b3 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_ded248-b3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_ded248-b3\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_smartphone kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"2\" ry=\"2\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"18\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>More Sophistication Please<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">The site lacked a high-end feel.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_570cc8-71 > .kt-inside-inner-col,.kadence-column142_570cc8-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_570cc8-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_570cc8-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_570cc8-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_570cc8-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_570cc8-71{position:relative;}@media all and (max-width: 1024px){.kadence-column142_570cc8-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_570cc8-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_570cc8-71\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_483a25-96{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_483a25-96{height:auto;align-self:stretch;}.kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_483a25-96 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_483a25-96 .kt-info-svg-icon-flip, .kt-info-box142_483a25-96 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_483a25-96 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_483a25-96 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_483a25-96 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_483a25-96 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_483a25-96 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_483a25-96\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_smartphone kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"2\" ry=\"2\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"18\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Encourage More Users Please<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">Sponsors and donation call-to-actions were not easily accessible.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_866fc1-74, .wp-block-kadence-advancedheading.kt-adv-heading142_866fc1-74[data-kb-block=\"kb-adv-heading142_866fc1-74\"]{margin-top:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-lg, 3rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_866fc1-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_866fc1-74[data-kb-block=\"kb-adv-heading142_866fc1-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_866fc1-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_866fc1-74[data-kb-block=\"kb-adv-heading142_866fc1-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading142_866fc1-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_866fc1-74\">Our team then refined the prototype to better capture the &#8216;Caribbean vibes,&#8217; infusing it with a fun, festive atmosphere while maintaining informative content for users. We also ensured that sponsors and donation call-to-actions were prominently placed to maximize engagement and opportunities. Overall, the average number of clickthroughs to accomplish tasks dropped by 50%.<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-142_1a34d0-86{margin-top:0px;padding-top:var(--global-kb-spacing-md, 2rem);}.kb-gallery-id-142_1a34d0-86.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius, .kb-gallery-id-142_1a34d0-86.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius img{height:300px;}.kb-gallery-id-142_1a34d0-86 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-142_1a34d0-86 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-142_1a34d0-86 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{color:var(--global-palette6, #718096);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-142_1a34d0-86 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-142_1a34d0-86 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:rgba(0, 0, 0, 0);}.kb-gallery-wrap-id-142_1a34d0-86.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-142_1a34d0-86.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;max-width:100%;}.kb-gallery-id-142_1a34d0-86 .splide.kt-carousel-dotstyle-outlinedark .splide__pagination__page{background-color:transparent;box-shadow:inset 0 0 0 1px #000;-webkit-transition:box-shadow 0.3s ease;-moz-transition:box-shadow 0.3s ease;transition:box-shadow 0.3s ease;}.kb-gallery-id-142_1a34d0-86 .splide.kt-carousel-dotstyle-outlinedark .splide__pagination__page.is-active{background-color:transparent;box-shadow:inset 0 0 0 8px #000;}<\/style><div class=\"kb-gallery-wrap-id-142_1a34d0-86 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-fluidcarousel kb-gallery-id-142_1a34d0-86 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-outlinedark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-outlinedark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"7000\" data-slider-type=\"fluidcarousel\" data-slider-center-mode=\"true\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-fluid-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21.png\" data-description=\"Caribbean Cigar Celebration - First Iteration\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21.png\" data-id=\"189\" class=\"wp-image-189 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-21.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; First Iteration<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11.png\" data-description=\"Caribbean Cigar Celebration - Final Prototype\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11-1024x576.png\" width=\"1024\" height=\"576\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11.png\" data-id=\"1073\" class=\"wp-image-1073 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11-1024x576.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11-1536x864.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; Final Prototype<\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12.png\" data-description=\"Caribbean Cigar Celebration - New Average Clickthroughs\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12-1024x577.png\" width=\"1024\" height=\"577\" alt=\"\" data-full-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12.png\" data-light-image=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12.png\" data-id=\"1075\" class=\"wp-image-1075 skip-lazy\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12-1024x577.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12-300x169.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12-768x432.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12-1536x865.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/07\/image-12.png 1632w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Caribbean Cigar Celebration &#8211; New Average Clickthroughs<\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_526e99-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_526e99-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_526e99-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_526e99-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_526e99-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_526e99-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_526e99-fc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_d4aaa4-0f > .kt-inside-inner-col,.kadence-column142_d4aaa4-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_d4aaa4-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_d4aaa4-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_d4aaa4-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_d4aaa4-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_d4aaa4-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column142_d4aaa4-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_d4aaa4-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_d4aaa4-0f\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"250\" src=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-15-1024x250.png\" alt=\"\" class=\"wp-image-157\" srcset=\"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-15-1024x250.png 1024w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-15-300x73.png 300w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-15-768x187.png 768w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-15-1536x375.png 1536w, https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-content\/uploads\/2024\/08\/image-15-2048x499.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Development\"><\/span>Development<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<h2 class=\"wp-block-heading\">The New Caribbean Cigar Celebration Website<\/h2>\n\n\n\n<p>My team used WordPress and Divi to build the website, enhancing its functionality with custom CSS for styling and animations. We rigorously tested the site\u2019s functionality, navigation, and responsiveness across various platforms, including iMac, notebooks, tablets, and smartphones.<\/p>\n\n\n\n<p>The newly developed website features:<\/p>\n\n\n<style>.kb-row-layout-id142_a4d39b-7b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_a4d39b-7b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_a4d39b-7b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id142_a4d39b-7b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_a4d39b-7b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id142_a4d39b-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_a4d39b-7b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_17d8d1-0c > .kt-inside-inner-col,.kadence-column142_17d8d1-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_17d8d1-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_17d8d1-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_17d8d1-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_17d8d1-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_17d8d1-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column142_17d8d1-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_17d8d1-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_17d8d1-0c\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_4233b8-45{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_4233b8-45{height:auto;align-self:stretch;}.kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_4233b8-45 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_4233b8-45 .kt-info-svg-icon-flip, .kt-info-box142_4233b8-45 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_4233b8-45 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_4233b8-45 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_4233b8-45 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_4233b8-45 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_4233b8-45 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_4233b8-45\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_image kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>New Brand Identity<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">The website showcases a sleek and vibrant Carribean aesthetic, incorporating a new logo, color palette, and graphical assets. <\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_115537-29 > .kt-inside-inner-col,.kadence-column142_115537-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_115537-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_115537-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_115537-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_115537-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_115537-29{position:relative;}@media all and (max-width: 1024px){.kadence-column142_115537-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_115537-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_115537-29\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_6bbc11-dc{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_6bbc11-dc{height:auto;align-self:stretch;}.kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_6bbc11-dc .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_6bbc11-dc .kt-info-svg-icon-flip, .kt-info-box142_6bbc11-dc .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_6bbc11-dc .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_6bbc11-dc .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_6bbc11-dc .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_6bbc11-dc .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_6bbc11-dc .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_6bbc11-dc\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_fileText kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"\/><polyline points=\"14 2 14 8 20 8\"\/><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"\/><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"\/><polyline points=\"10 9 9 9 8 9\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Bite-Sized Information<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">We organized the content across multiple pages, ensuring the layout and copy are clear and concise to enhance readability.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_931075-ca > .kt-inside-inner-col,.kadence-column142_931075-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_931075-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_931075-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_931075-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_931075-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_931075-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column142_931075-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_931075-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_931075-ca\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_279124-a1{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_279124-a1{height:auto;align-self:stretch;}.kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_279124-a1 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_279124-a1 .kt-info-svg-icon-flip, .kt-info-box142_279124-a1 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_279124-a1 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_279124-a1 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_279124-a1 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_279124-a1 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_279124-a1 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_279124-a1\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_smartphone kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"5\" y=\"2\" width=\"14\" height=\"20\" rx=\"2\" ry=\"2\"\/><line x1=\"12\" y1=\"18\" x2=\"12\" y2=\"18\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Interactive and Engaging Layout<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">The website\u2019s new look is complemented by engaging animations and videos while the CTA buttons are prominently placed to drive sign-ups and sales.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column142_d0661f-f4 > .kt-inside-inner-col,.kadence-column142_d0661f-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_d0661f-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_d0661f-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_d0661f-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_d0661f-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_d0661f-f4{position:relative;}@media all and (max-width: 1024px){.kadence-column142_d0661f-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_d0661f-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_d0661f-f4\"><div class=\"kt-inside-inner-col\"><style>.kt-info-box142_69540f-f3{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_69540f-f3{height:auto;align-self:stretch;}.kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap{height:100%;}.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap:hover{border-top-left-radius:8px;}.kt-info-box142_69540f-f3 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box142_69540f-f3 .kt-info-svg-icon-flip, .kt-info-box142_69540f-f3 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box142_69540f-f3 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);background:transparent;border-color:var(--global-palette7, #eeeeee);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:16px;margin-left:0px;}.kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);}.kt-info-box142_69540f-f3 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1.25rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-infobox.kt-info-box142_69540f-f3 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-sm, 0.9rem);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box142_69540f-f3 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box142_69540f-f3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box142_69540f-f3\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_user kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\/><circle cx=\"12\" cy=\"7\" r=\"4\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Enhanced Social Proof<\/strong><\/h5><p class=\"kt-blocks-info-box-text\">To build trust and encourage participation, we included targeted testimonials, stories, and images to captivate users and demonstrate the event\u2019s impact.<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns142_216e45-4a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns142_216e45-4a .kt-button{font-weight:normal;font-style:normal;}.kt-btns142_216e45-4a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns142_216e45-4a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns142_216e45-4a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns142_216e45-4a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns142_216e45-4a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns142_216e45-4a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns142_216e45-4a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns142_216e45-4a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn142_f0cacf-5d.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn142_f0cacf-5d kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/davisonnorth.ca\/carcigar\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">View Website<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowUpRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"7\" y1=\"17\" x2=\"17\" y2=\"7\"\/><polyline points=\"7 7 17 7 17 17\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn142_8d6b95-c7.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn142_8d6b95-c7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-outline  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"#project-screenshots\"><span class=\"kt-btn-inner-text\">View Screenshots<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_image kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"\/><polyline points=\"21 15 16 10 5 21\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Now\"><\/span>What Now?<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading142_4abc6f-77, .wp-block-kadence-advancedheading.kt-adv-heading142_4abc6f-77[data-kb-block=\"kb-adv-heading142_4abc6f-77\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading142_4abc6f-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading142_4abc6f-77[data-kb-block=\"kb-adv-heading142_4abc6f-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading142_4abc6f-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading142_4abc6f-77[data-kb-block=\"kb-adv-heading142_4abc6f-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading142_4abc6f-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading142_4abc6f-77\">Supporting the website to guarantee success<\/h2>\n\n\n<style>.kb-row-layout-id142_a81023-1b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_a81023-1b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_a81023-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_a81023-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_a81023-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_a81023-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_a81023-1b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_ad6795-5b > .kt-inside-inner-col,.kadence-column142_ad6795-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_ad6795-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_ad6795-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_ad6795-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_ad6795-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_ad6795-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column142_ad6795-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_ad6795-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_ad6795-5b\"><div class=\"kt-inside-inner-col\">\n<p>With only 55 days remaining before the event as of this writing, the organizers are diligently working to forge partnerships and produce event paraphernalia, aiming to achieve their CA $100,000 fundraising goal for the Easter Seals House Program.<\/p>\n\n\n\n<p>Our team will continue to support the website by addressing any bugs and monitoring its performance over the coming months. Additionally, we will document any points for improvement to enhance the website\u2019s friendliness, marketability, and user experience for next year\u2019s event.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-id142_628c3d-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id142_628c3d-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id142_628c3d-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id142_628c3d-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id142_628c3d-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id142_628c3d-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id142_628c3d-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column142_bb8fd1-af > .kt-inside-inner-col,.kadence-column142_bb8fd1-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column142_bb8fd1-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column142_bb8fd1-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column142_bb8fd1-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column142_bb8fd1-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column142_bb8fd1-af{position:relative;}@media all and (max-width: 1024px){.kadence-column142_bb8fd1-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column142_bb8fd1-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column142_bb8fd1-af\"><div class=\"kt-inside-inner-col\">\n<h6 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflections\"><\/span>Reflections<span class=\"ez-toc-section-end\"><\/span><\/h6>\n\n\n\n<p>In addition to the UX improvements made to the website, our team navigated several internal and external challenges, which highlighted the value of leadership and mentorship:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items142_d0e975-85:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_d0e975-85 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_d0e975-85 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_d0e975-85 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items142_d0e975-85 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items142_d0e975-85 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items142_d0e975-85 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-142_8767d9-c5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_8767d9-c5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Branding Delays:<\/strong> The rebranding process took longer than anticipated due to a week-long delay from the branding team as the client carefully deliberated on the final logo. To manage this, we worked with preliminary logo options and incorporated them into our medium-fidelity mockups. We strategically featured both logo options to help the client visualize their application. Once the final branding was confirmed, we adjusted our components accordingly and updated our prototype to reflect the event\u2019s festive spirit.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_227b84-5d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_227b84-5d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Client\u2019s Absence:<\/strong> Our counterpart\u2019s two-week vacation without finalizing the prototype presented a challenge. However, we proactively tested the prototype, engaged the business owner for feedback, and obtained their sign-off in her absence. This approach ensured that development continued smoothly without significant delays.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-142_f066cf-6c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-142_f066cf-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_star-of-life kt-svg-icon-list-single\"><svg viewBox=\"0 0 480 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Development Inconsistencies:<\/strong> Our team encountered inconsistencies in content and visual elements across different pages. To address this, I established design guidelines for images, text, and buttons and implemented a review process for all modifications to ensure consistency and compliance with project standards.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-block-spacer{height:200px;}.wp-block-kadence-spacer.kt-block-spacer-580_dcfe5a-96 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette6, #718096);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-580_dcfe5a-96\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I led a team to design and develop a rebranded, user-friendly website for a charity event in Vancouver on WordPress within two months. <\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6,5],"tags":[26,16,24,29,21,13,19,14,11,15],"class_list":["post-142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-management","category-ui-ux-design","tag-css","tag-design-thinking","tag-figma","tag-html","tag-illustrator","tag-javascript","tag-photoshop","tag-prototyping","tag-research","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":76,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":1234,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/posts\/142\/revisions\/1234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media\/465"}],"wp:attachment":[{"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gcroxas.vccdigitalmedia.ca\/portfolio\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}